Wednesday, August 11, 2010

Lonny Magazine at Your Fingertips

I recently stumbled upon a NYTimes article about Lonny Magazine, an online shelter magazine.  Bear in mind that I am a print magazine kinda girl.  I like to hold my glossy pages in my hands, dog-ear pages, rip out inspiration, and hold onto them for dear life.  But let's be realistic.  Print magazines add up in cost, and if I truly indulged in every issue of Elle Decor, House Beautiful, Architectural Digest, or Veranda, I would be broke.  Intrigued by the concept of a design/decor magazine that hosts its content strictly online, I decided to check it out for myself. 

I was pleasantly surprised!  The brainchild of Michelle Adams and Patrick Cline, formerly of the defunct  shelter magazine Domino, Lonny has the look of an actual print magazine.  You can flip the pages back and forth and the pages themselves are laid out much like a print magazine.  Click on an ad and you're automatically directed (in a separate window) the advertiser's site.  I especially enjoy the how-to bits, the "know your lingo" blurbs, and the Market section that highlights decorative accessories for the home.  Adams and Clark believe that good design can be affordable and are determined within the pages of Lonny to show you how.  I believe their goal to "reopen the doors to accessible design" has been reached!  Click here to check out their August/September issue.

Patrick Cline and Michelle Adams

Photo by Ruth Fremson for New York Times


  1. I like online magazine versions since I never read the whole magazine anyway.


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